The origins
The 1970s
The company was founded in the early 1970s by adapting the self-service sales system to the textile and footwear sector. Until then, this sales system could only be found in the food industry.
Large areas, extensive ranges and excellent value for money are offered to customers who, for the first time, were free to move around, touch and try on the products on display without the assistance of sales staff.
A real challenge
The winning idea at the time proved us right but 40 years ago it was a real gamble. Over the years the company developed by adopting the “CENTRO CALZATURIERO” brand - clothing would in fact be added only later - aggregating a network of companies and establishing a common administrative, commercial and logistics management. Today our stores share a similar layout and a series of additional customer-facing services that set us apart from the competition